UI/UX and product planning for B2B tools and e-commerce. I turn fuzzy requirements into specs engineers can build from, and use AI to take products from zero to launch.
Product experience across industries
6years
E-commerce, B2B SaaS, AI, fintech and industrial equipment
See experienceProjects delivered
20projects
In-house products, side projects, freelance and competitions
See workOwning product results
500+clients
E-commerce clients on BIRSE, earning US$30K+ in annual recurring revenue
Read caseShipping fast with AI
1k+users
On Web100, six products I built with AI
Read caseFeatured projects
BIRSE
Shopify Visual Search App
A Shopify search app that lets shoppers find products with images. Built for Shopify certified, with 500+ e-commerce clients and US$30K+ in annual recurring revenue.
Read case
BigGo Finance
AI Financial News Platform
A financial news platform combining live news, podcast summaries and an AI assistant. I designed the home page, content interactions, and the full flow from asking the AI to paid plans.
Read case
OAPhub
AI Model & MCP Server Platform
A platform bringing 400+ AI models and tools together, so you can find the right tool by category, price and use.
Read case
Web100
Validating a Product from Zero to One
Six party games built solo with AI, available in 8 languages, with 1k+ users since launch.
Read case
WMS
Warehouse System Redesign
Redesigned a warehouse system that had been in development for a year, in just 2 months, and built its design system.
Read case
THE F2E 2022 Hackathon
Three Projects in Three Weeks
Three complete projects in three weeks, two of them shortlisted.
Read caseServices
- UI/UX design
- AI-assisted websites
- Design systems
- Product planning & specs
Where I've worked
- UI/UX Designer & Indie Product BuilderFreelance
- UX DesignerBigGo
- UI/UX DesignerRong Shin Automation Technology (ROSATI)
- UI/UX DesignerAI Art
- Product Designer1300 Porcelain